Shield Labs
Privacy Policy
Last updated: September 15, 2026
Shield Labs ("Shield Labs," "we," "us," or "our") is a dietary supplement company that operates the website located at www.shieldlabs.co (the "Site"). This Privacy Policy explains what information we collect when you visit the Site, how we use and share it, and the choices you have. By using the Site, you agree to the practices described in this policy. If you do not agree, please do not use the Site.
Nothing on the Site is intended as medical advice. Please consult a qualified healthcare professional before starting any supplement regimen.
1. Information We Collect
We collect two categories of information: information you provide to us directly, and information collected automatically when you use the Site.
Information you provide
You may choose to provide us with personal information when you fill out a contact form, subscribe to our newsletter or email updates, or otherwise communicate with us. This information may include:
• Your name
• Your email address
• Your phone number or company name, if you choose to provide them
• The contents of any message or inquiry you send us, including questions about our products
Please do not include sensitive health or medical information in messages you send us through the Site. We do not request or require health information to respond to inquiries, and any such information you choose to volunteer will be treated as part of your message and handled in accordance with this policy.
Information collected automatically
When you visit the Site, we and our third-party analytics providers automatically collect certain technical information about your device and how you interact with the Site. This may include:
• IP address and approximate geographic location (city or region level)
• Browser type and version, operating system, and device type
• The pages you view, the links you click, the time and date of your visit, and the time spent on each page
• The website or search term that referred you to the Site
This information is collected through cookies and similar technologies, described in Section 4 below.
2. How We Use Your Information
We use the information we collect for the following purposes:
• To respond to you. If you contact us through a form or by email, we use your information to reply to your inquiry and provide the information or assistance you requested.
• To send communications you signed up for. If you subscribe to our newsletter or updates, we use your email address to send you news, product announcements, educational content, and promotions from Shield Labs. You can unsubscribe at any time using the link in any email we send.
• To operate and improve the Site. We use analytics data to understand how visitors use the Site, identify problems, and improve its content, design, and performance.
• To protect the Site and our users. We may use information to detect, prevent, and address security issues, fraud, or abuse.
• To comply with the law. We may use information as necessary to comply with applicable legal obligations or respond to lawful requests.
We do not sell your personal information, and we do not use it for automated decision-making that produces legal or similarly significant effects on you.
3. How We Share Your Information
We do not share your personal information with third parties except in the following limited circumstances:
• Service providers. We work with third-party vendors that help us operate the Site, such as web hosting providers, email delivery services, form-handling tools, and analytics providers. These vendors may process your information on our behalf and are permitted to use it only to provide services to us.
• Legal requirements. We may disclose information if required to do so by law, subpoena, or court order, or if we believe in good faith that disclosure is necessary to protect our rights, your safety, or the safety of others.
• Business transfers. If Shield Labs is involved in a merger, acquisition, financing, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change in ownership or control of your personal information.
• With your consent. We may share your information for any other purpose with your consent.
4. Cookies and Analytics
Cookies are small text files placed on your device when you visit a website. The Site uses cookies and similar technologies for the following purposes:
• Essential cookies are necessary for the Site to function properly, such as remembering your cookie preferences or keeping the Site secure.
• Analytics cookies help us understand how visitors interact with the Site by collecting information anonymously or pseudonymously. We use third-party analytics services such as Google Analytics for this purpose. You can learn how Google uses data from sites that use its services at policies.google.com/technologies/partner-sites, and you can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.
Most web browsers allow you to control cookies through their settings, including blocking or deleting cookies. Please note that disabling certain cookies may affect how the Site functions. Where required by law, we will ask for your consent before placing non-essential cookies on your device.
5. Data Retention
We keep your personal information only for as long as reasonably necessary to fulfill the purposes described in this policy. Messages you send through our contact form are generally retained for up to 24 months after our last correspondence with you, unless a longer period is required by law. Email subscription information is retained until you unsubscribe. Analytics data is retained according to the settings of our analytics provider, which are typically 14 to 26 months.
6. Data Security
We take reasonable administrative, technical, and physical measures to protect your personal information from loss, misuse, unauthorized access, disclosure, alteration, and destruction. However, no method of transmission over the internet or method of electronic storage is completely secure, and we cannot guarantee absolute security.
7. Your Rights and Choices
Depending on where you live, you may have certain rights regarding your personal information, which may include the right to:
• Access the personal information we hold about you
• Request that we correct inaccurate or incomplete information
• Request that we delete your personal information
• Object to or restrict certain processing of your information
• Receive a copy of your information in a portable format
• Withdraw consent where our processing is based on consent
To exercise any of these rights, please contact us using the details in Section 12. We may need to verify your identity before responding to your request. We will not discriminate against you for exercising any of these rights.
You can unsubscribe from our marketing emails at any time by clicking the "unsubscribe" link at the bottom of any email or by contacting us directly.
8. International Visitors
Shield Labs is based in the United States and the Site is operated from there. If you are visiting from outside that country, please be aware that your information may be transferred to, stored, and processed in a country whose data protection laws may differ from those of your home country. By using the Site, you consent to this transfer. Where required, we will take appropriate safeguards to protect your information in accordance with applicable law.
9. Children's Privacy
The Site is not directed to children under the age of 13 (or the applicable age of digital consent in your jurisdiction), and we do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will take steps to delete it.
10. Third-Party Links
The Site may contain links to third-party websites, services, or social media platforms that are not operated by us. This Privacy Policy does not apply to those third parties, and we are not responsible for their privacy practices. We encourage you to review the privacy policies of any third-party sites you visit.
11. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we do, we will revise the "Last updated" date at the top of this page. If the changes are material, we may also provide additional notice, such as a notice on the Site or an email to subscribers. We encourage you to review this policy periodically.
12. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our handling of your personal information, please contact us at:
Shield Labs
Email: kcox@shieldlabs.co